Above 90 marketed as optimal kidney function
Promoted by longevity platforms and biological age products
The strongest case for it
eGFR declines with age, and a higher value in midlife does indicate more preserved filtration reserve.
What it leaves out
eGFR is calculated from creatinine, which is produced by muscle. A muscular person or anyone supplementing creatine will show a lower eGFR without any kidney impairment whatsoever. Marketing a high target to a fitness-oriented audience reliably generates false alarms in exactly the people least likely to have kidney disease.